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Is Search Engine Optimization Cost Effective?

Whenever I buy any Internet tool or service that is connected with my online businesses I always ask myself, will this particular good or service bring me enough additional revenue to pay for itself? In the language of marketing this is known as "return on investment" or ROI. It can also be called cost effectiveness. So what about search engine optimization (SEO)? Will I get a good return on my investment if I purchase these services? Before you can answer this question

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